A Beginner’s Guide to Facebook Ads
Facebook has about three billion active users monthly. This number proves that the platform is
a great place to promote many types of businesses! 57% of consumers reported that social
media in general, influences their shopping decisions, and 44% of those consumers named
Facebook the most influential among all social media platforms.
Besides being an excellent organic reach tool, Facebook also has Facebooks Ads, another
great way to reach potential customers.
Advertising tools can be overwhelming to beginners.
Of course, there’s money involved, and no one wants to waste it. Add the various settings and
capabilities of the platform into the mix, and it can quickly become a tedious task.
This beginner’s guide will touch on the basics of Facebook ads, including advantages, types of
ads, and budgeting.
What Are Facebook Ads? And Why Use Them?
Facebook ads are paid posts that appear in the Feeds of Facebook users. The platform was
launched in 2007, and businesses use them to promote products, services, and events. They’re
great for raising brand awareness, too! Facebook ads are powerful marketing tools that target
an audience with specific criteria. Through targeting, businesses reach an audience most likely
interested in their product or service.
Like other advertising tools, businesses can set a budget and measure the performance of their
ad campaigns. Facebook ads have detailed reports, allowing marketers to identify what is
working and what isn’t. On top of that, they can also optimize their campaigns with A/B testing
and split testing.
More than 90% of marketers find Facebook ads an effective and efficient way to generate sales.
The average Return on Ad Spend (ROAS) of Facebook ads is around six to ten times. Some of
the advantages of using the platform are the following:
Ads and audiences are incredibly customizable with Facebook ads. Marketers can easily set a
budget, location, and interests. Furthermore, Facebook ads have a wide range of placements
and ad formats that businesses can use.
Ease of Setting Up
Facebook ads have a user-friendly interface, which makes it easy to set up an ad with no coding
experience. Marketers can simply click the advertisement through a step-by-step process and
launch it in no time.
Fast and Detailed Results
Facebook ads reports are highly detailed and include insights about how the ad performs.
Marketers can analyze this data to make adjustments and improve their campaigns.
Facebook ads can fit any budget. Businesses can set a daily budget, as well as a lifetime one.
The ad costs are calculated per click, making it easy to stay within budget.
CTAs are one of the most critical elements of an ad. With Facebook ads, marketers can include
various CTAs to engage users effectively.
Easy Tracking and Measuring
Facebook ads offer various tracking and measuring tools, such as pixels, that help marketers
track their ads and measure the results. This way, businesses can optimize their campaigns and
maximize the results.
The Different Types of Facebook Ads
When we say highly customizable, we mean it. Facebook ads have various types of ads, each
with its own purpose. There’s something for everyone! Here are the most popular ad formats
that marketers should be aware of:
Marketers can promote their already existing posts on Facebook. This type of ad is great for
raising awareness and boosting engagement as it allows businesses to target a specific
Facebook ads help businesses get new page followers and fans. This type of ad targets people
who are likely to be interested in the business’s content and services.
Website Promotion and Conversion
This type of ad focuses on driving website traffic and conversions. Marketers can set up their
campaigns to show the ad to people with a high chance of taking the desired action.
App Installation and Engagement
Ideal for businesses with a mobile app, this type of ad helps increase the number of app
downloads and engagement.
Reach People Near You
This type of ad is great for businesses with a physical location. It allows them to target people in
their area and get more local leads.
Are you organizing an event? Facebook ads can help businesses promote their events and get
the word out. Organizations can target people who are likely to be interested in their event and
Ideal for businesses looking to boost sales, this type of ad focuses on offering discounts and
coupons. Marketers can set up campaigns to show the offer to the right people.
Facebook ads also allow businesses to promote their videos and get more views. This type of
ad is perfect if you want to drive more engagement and reach a larger audience.
Lead generation ads are great for collecting leads. They feature a form that collects lead
information, such as name and email address.
Budgeting for Facebook Ads
By default, Facebook ads suggest a $20 daily budget. However, businesses can adjust budgets
and choose either daily or lifetime bids. It’s important to note that the cost of the ads depends on several factors, such as the audience, placement, and ad format. It’s also important to consider your goals and budget accordingly.
Maximizing Facebook Ads, Maximizing Business Growth
Learning the ropes of Facebook ads will help businesses in their marketing efforts. With its vast
targeting options, customizable ad formats, and detailed reports, Facebook ads have much to
offer. Start small and use these tips to maximize your campaigns and drive more leads for your
Choose the appropriate ad type for your goal.
Use creative visuals and compelling copy.
Be mindful of your budget and set realistic goals.
Test different targeting options to find the best-performing ones.
Keep track of your results and use the insights to optimize your campaigns further.
Beginners don’t have to immediately invest in expensive campaigns. Experiment until you find
the right mix of audience, placement, budget, and ad format to drive more leads. Facebook ads
have helped many businesses grow, and they can do the same for you.