B2B Using Google Trends for SEO
Keeping up with all the latest trends, stories, and topics in your specific niche is unimaginably difficult under normal circumstances. You have to regularly make searches about these various happenings, and by the time you find out a trend, it may be close to the end of its life. This is where Google Trends comes in. Google Trends allows you to see what others are searching about based on search volume, which as a vital tool for SEO.
What Is Google Trends?
Google Trends is a free tool that displays the frequency with which a certain search phrase is put into the Google search engine. The "trending" themes are determined by the frequency with which search phrases were entered in relation to Google's overall search volume at a given time. It can tell you who, where, and what has been trending in the last day, week, or months.
Google Trends just seems like a simple tool that tells you about people’s current obsessions and to satisfy curiosity. However, it is actually useful for B2B companies and other businesses when it comes to finding topic ideas to write about, keyword research, and competitor research.
With that in mind, the purpose of this post is to demonstrate how businesses may benefit from Google Trends. It is, in reality, a vast database of information that may aid in your marketing decisions. Let us show you how to utilize Google Trends to boost your marketing efforts if you are a B2B marketer.
How to Use Google Trends for Keyword Search
You can easily use Google Trends for keyword research by entering the keyword you like to analyze. Researching keywords is made easy in Google Trends if you utilize its settings.
1. Visit the Google Trends Website
Go to https://trends.google.com/. When you open this site, it will usually open the trending topics based on the location detected. If you are in the U.S., it will show the top searches of people in the U.S.
2. Set Location
You can change the location at the drop-down menu located at the top right corner. Choose the location where you want to do keyword research.
3. Enter the Keyword
After choosing the right location, enter the keyword you want to research. Now, press enter and wait while Google Trends create a graph.
4. Tweak the Tabs
A graph will be shown, which has four tabs – the geo-location, the keyword frequency’s time frame, the category, and the channel. Tweak these and the graph alters to show you the relevant results.
5. Find Out Keyword Frequency
The resulting graphs each time you tweak the tabs will tell you new information about your keyword, including the interest by region, related topics, and related queries. They all provide you with a list of keywords you can use for your SEO.
How to Use Google Trends for Topic Research
Google Trends is a fantastic tool for discovering what's trending right now. It's also simple to use, even if you've never used it before. Here are three distinct ways to utilize this tool to come up with blog subject ideas.
1. Trending Searches
Trending searches is one of the simplest ways to uncover blog ideas using Google Trends. Use this feature to identify topics that have been trending in any place for the previous 24 hours. If you time it well, you may use it to drive traffic to your website. However, keep in mind that certain terms are only popular for a day or two. It can help to look at past statistics to identify which keywords are expected to rise or fall in popularity.
2. Seasonal Trends
If your business is seasonally-focused, you may use Google Trends to see which subjects are trending and which aren't. Simply look at the seasonal trends, which are the highest search volumes for terms dependent on the seasons. You may generate relevant content based on the data you have, which depends on what's expected to peak during that season. At the same time, the data might assist you in tweaking your sites so that they rank higher during peak times.
3. Related Queries
We also suggest taking advantage of the related queries. When you input a term in Google Trends, it will show you a graph of popularity. But it also shows a lot of other things when you scroll down, including the most popular queries related to the search phrase you entered. This list already gives you topic ideas to write about for your next blog. Just click the “Top” button to know the highest searched terms and the “Rising” for the trending search times at a time.
How to Use Google Trends for Competitor Research
Google Trends isn’t only useful for topic research and keyword research. You can also use it to study the market by comparing search interest, such as finding out which location searches for the specific keywords you are using. The information you find from this helps you make decisions relevant to your marketing strategy.
When you type a keyword, Google Trends suggests related keywords that are growing and are already at the top of trends. From this, you can obtain insights that can help your competitive strategy. Another way you can jump on the competition is by analyzing seasonal trends, which provide data on the cyclical popularity of certain products or services.
This data can help you plan when to launch your marketing campaigns. At the same time, you can use it to determine when you should offer new discounts or special promotions. Products and services often have specific times a year when they become really popular. Google Trends can help identify those, a data you can use to get a lead from your competitors.
Google Trends is one of Google’s practical tools that businesses should utilize to optimize their content strategy. It is a free tool, but the data and insight it provides are critical to any business, small or big. Don’t make the mistake of missing out on the use of Google Trends, and add it now as one of the tools in your digital marketing arsenal.