As a small business owner, you’ve made the leap and you’ve started your own business.
I’m guessing you have learned your craft and hope to bring that to the world in a better way than others have before you.
Now you need clients.
Hopefully lots of them.
Now, you’ve got a lot of choices you can make.
If you have some revenues and have an idea of your business model, we can definitely help but for this article, we want to show you 7 ways that you can use to just get your first few clients.
If you haven’t figured out who your ideal clients are check out this blog here.
If you’ve used LinkedIn in the past for building your resume, you can now use it to promote your business and connect with your network.
Promote your business by letting others know what problem you solve and who you solve it for.
Create content that would interest your audience and share it on LinkedIn. This is one way to not spam your social media with a constant pitch to buy your product or service.
LinkedIn also has groups where you can connect with your audience. Whether you’re working locally and join local groups or you’re focused on an industry there are lots of groups out there for you to join.
Again, start with introducing yourself, who you are, what you do, who you help and see if there’s anyone you can help.
If you have an introductory product (free consultation) then feel free to offer that or other advice as well.
Facebook & Facebook Groups
While LinkedIn tends to be more professionals, your prospects are also on Facebook. Here they are more there to hang out, but often times (especially in groups) will be asking questions. Sometimes, they’ll be looking for referrals that you are the solution for.
Look for local groups or industry-specific groups.
Offering content, results or client testimonials will help you to land business here.
This is another opportunity to meet with others either in person or via Zoom. Often times a group such as BNI offers local networking opportunities.
You can also look to see if there’s a company that would need your services regularly and creates a relationship with them. For example, if you’re a contractor, connecting with a realtor might give you the opportunity to create continuous business for yourself.
Your church often has a lot of connections you may not have thought of. Connect with others, let them know what it is you’re doing, who you can help and to see if there’s anyone they know that could use your services.
Be specific here as we’ve found that often people know someone and don’t even realize that you could be helping them with your business.
Share your story, your journey with your friends. The more you share, the more others will want to help you succeed. This will be more of sharing your story, your results, your clients results however, if you’ve already built up a bit of an Instagram following then this can help you to also land your first few clients.
Friends & Family
Ask your friends and family who they know, or if they need something that you could offer.
Often we feel uncomfortable asking friends and family however they are the most likely to help you. Imagine if a friend or someone in your family were to start a business, would you want to help them?
Of course! You want them to succeed and so don’t be afraid to ask your family and friends to see how you can help them.